The Five W’s to Help You Buy for Your VIP – Part 2 of 5

Yesterday we talked about how understanding who we are buying for is the first place to start when buying for your VIP.  Today we talk about how to decide what to buy…

What?

The most disappointing present your VIP could receive is a gift basket full of foods they would love to devour—but can’t. Be careful that your gift isn’t a temptation—like sending chocolates to a diabetic or non gluten-free crackers to a celiac. Remember to buy diet-specific items when applicable. Many food companies are now sensitive to diet restrictions (sugar-free, gluten free, etc.).

Be sure to check back tomorrow to read our next Gift-Giving Guide tip: when to buy for your VIP…

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